| 三亚大型节事活动与城市社会效应评析 |
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| 引用本文： | 雷春,田言付.三亚大型节事活动与城市社会效应评析[J].怀化学院学报,2010,29(8). |
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| 作者姓名： | 雷春 田言付 |
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| 作者单位： | 海南大学三亚学院,旅业管理分院,海南,三亚,572022 |
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| 摘 要： | 节事活动对一个城市的宣传,扩大城市社会效应起着至关重要的作用。通过对三亚近三年大型节事活动的社会效应的分析,充分论证了大型节事活动在建设城市知名度、树立城市良好口碑、提高城市旅游竞争力,改善居民生活质量等方面的社会作用,并提出了在成功举办大型节事活动的同时,应积极发挥节事活动的城市宣传效应,打造城市品牌。
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| 关 键 词： | 节事活动 社会效应 宣传 |
The Urban Social Effect on Sanya Big Festivals & Special Events |
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| LEI Chun,TIAN Yan-fu.The Urban Social Effect on Sanya Big Festivals & Special Events[J].Journal of Huaihua University,2010,29(8). |
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| Authors: | LEI Chun TIAN Yan-fu |
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| Abstract: | Festivals & Special Event plays an important function to an urban propaganda and social effection.This article through to social effect's analysis of past three year of Sanya large-scale Festivals & Special Event,proofs these Events have been constructing the urban popularity.,setting up the urban good name,enhancing the urban traveling competitive power,improving residents' quality life and such social functions.And proposed during successfully event activity,it should display the urban propaganda effection,make the urban a brand name. |
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| Keywords: | festivals & special event social effect propaganda |
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