| 澳门旅游市场的旅游主体分析 |
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| 引用本文： | 郑向敏,陈传钱,龚永珩.澳门旅游市场的旅游主体分析[J].华侨大学学报(哲学社会科学版),2004(3):36-43. |
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| 作者姓名： | 郑向敏 陈传钱 龚永珩 |
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| 作者单位： | 1. 华侨大学,旅游系,福建,泉州,362021
2. 澳门旅游学院,澳门 |
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| 基金项目： | 本文为澳门旅游学院与华侨大学旅游系合作的"澳门旅游形象设计与推广"课题阶段性成果 |
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| 摘 要： | 旅游主体是旅游目的地旅游产品的购买,是旅游目的地形象的受体和感知,是旅游目的地旅游业发展的导向。着重分析了澳门旅游市场中旅游主体的市场状况、客源类型与客流量、游客消费结构与消费水平,为澳门旅游业的旅游产品、旅游形象设计、宣传与推广提供依据。
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| 关 键 词： | 澳门 旅游市场 旅游主体 |
| 文章编号： | 1006-1398(2004)03-0036-08 |
| 修稿时间： | 2004年3月16日 |
Analysing the Tourists in Tourism Market of Macau |
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| ZHENG Xiang-min,CHEN Chuan-qian,GONG Yong-heng.Analysing the Tourists in Tourism Market of Macau[J].Journal of Huaqiao University(Humanities & Social Science),2004(3):36-43. |
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| Authors: | ZHENG Xiang-min CHEN Chuan-qian GONG Yong-heng |
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| Institution: | ZHENG Xiang-min~1,CHEN Chuan-qian~2,GONG Yong-heng~2 |
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| Abstract: | Tourists as the subjects of tourism are the buyers of tourism products,the receivers and perceivers of the images of tourism destination and also the orientation of development of tourist industry there.The authors analyse market condition of tonrists,type and flow of customers,structure and level of their consumption in tourism market of Macau.A basis is thus offered for tourist industry of Macau to design products and images of tourism;and to propagate and to spread them. |
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| Keywords: | Macau tourism market tourists as subject of tourism |
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