| 云南省旅行社经营中存在的问题与思考 |
| |
| 引用本文： | 余绍华.云南省旅行社经营中存在的问题与思考[J].昆明大学学报,2006,17(2):75-78. |
| |
| 作者姓名： | 余绍华 |
| |
| 作者单位： | 昆明理工大学,管理与经济学院,云南,昆明,650093 |
| |
| 摘 要： | 针对目前云南省旅行社企业经营现状及存在的问题做了探讨,并专门就影响经营效益一个较大的因素──线路产品进行了细致地研究与分析,还进一步提出了振兴云南旅行社市场经营的战略对策与思考。
|
| 关 键 词： | 旅行社 经营 线路产品 战略对策 |
| 文章编号： | 1671-2056（2006）02-0075-03 |
| 收稿时间： | 2006-03-20 |
| 修稿时间： | 2006年3月20日 |
On the Challenging Problems and Countermeasures of Yunnan Travel Agency Operation |
| |
| YU Shao-hua.On the Challenging Problems and Countermeasures of Yunnan Travel Agency Operation[J].Journal of Kunming University,2006,17(2):75-78. |
| |
| Authors: | YU Shao-hua |
| |
| Abstract: | This paper discusses the present operation and management of Yunnan travel agencies,and its challenging problems as well.It also specifically analyzes the travel route products,one of the key factors influencing benefits of business operation.And finally it puts forward some strategic countermeasures to rejuvenate Yunnan travel service market. |
| |
| Keywords: | travel agency business operation travel route product strategic countermeasure |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
