| 产品推销实务课程教学内容改革探析 |
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| 引用本文： | 魏成平.产品推销实务课程教学内容改革探析[J].乌鲁木齐职业大学学报,2010,19(1):52-54. |
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| 作者姓名： | 魏成平 |
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| 作者单位： | 乌鲁木齐职业大学,经贸学院,新疆乌鲁木齐830002 |
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| 摘 要： | 文章基于高职产品推销实务课程的学科特点、行业企业发展需要、岗位的实际需要,以及高职学生学习效果的需要,抓住高职推销课程的教学内容的设计,对其进行了针对性研究。
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| 关 键 词： | 教学内容改革 柜台推销 上门推销 会议推销 电话推销 网络推销 |
About the Reform on Teaching Content in Marketing Practice Course |
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| Authors: | WEI Cheng-ping |
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| Institution: | WEI Cheng-ping(College of Trade and Economics,Urumqi Vocational University Urumqi 830002) |
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| Abstract: | The thesis focuses on the design of teaching content in marketing courses for higher vocational institutions and makes relevant study based on the characteristics of marketing practice course for higher educational institutions,development need of industrial enterprises,practical need of post and demand of study effect for higher vocational college students. |
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| Keywords: | Teaching-content reform counter marketing door-to-door marketing conference marketing telephone marketing network marketing |
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