| 广州市大学生体育消费行为的调查研究 |
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| 引用本文： | 宋亨国,王亮.广州市大学生体育消费行为的调查研究[J].中国体育科技,2006,42(2):23-26. |
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| 作者姓名： | 宋亨国 王亮 |
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| 作者单位： | 华南师范大学体育科学学院,广东,广州,510631 |
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| 摘 要： | 研究结果表明,广州市大学生的体育价值观体系较为全面,“体育为健康”这一理念在大学生中初步形成;广州市大学生对“体育锻炼”的概念认识比较清楚,对影响形成体育锻炼习惯的因素选项和对体育课及体育锻炼的作用认识上有着较大的趋同性;广州市大学生的体育消费动机合理,男大学生的体育消费水平在整体上要高于女大学生;广州市大学生的体育消费价值观逐年出现分化,适度的“需求消费观”在未来一段时期会被越来越多的学生接受;有近75%的广州市大学生在体育消费中出现过对商品的不满意情况,体育类商品质量差成为他们不满意的首要原因。
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| 关 键 词： | 大学生 体育消费 调查 广州 |
| 文章编号： | 1002-9826(2006)02-0023-04 |
| 修稿时间： | 2005年6月20日 |
Investigation on Sport Consumption Behavior of College Students in Guangzhou |
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| SONG Heng-guo,WANG Liang.Investigation on Sport Consumption Behavior of College Students in Guangzhou[J].China Sport Science and Technology,2006,42(2):23-26. |
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| Authors: | SONG Heng-guo WANG Liang |
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| Abstract: | The research result shows that the sport value system of college students in Guangzhou is comprehensive,and the concept of sports as health is formed,the recognition on this concept is more clearly than before.The motivation of sport consumption of college students in Guangzhou is rational,and the level of sport consumption for male students is higher than that of female students.The value of sport consumption for college students tends to differentiation year after year.The concept of suitable demand consumption is accepted by more and more students at period of time in the future.Nearly 75% of college students have the experience of dissatisfaction on sport product during the sport consumption.The poor quality of sport products is the main reason for their dissatisfaction. |
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| Keywords: | college student sport consumption investigation Guangzhou |
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