| 基于深度推进和广度普及理念下的中国传媒产业链构建路径研究 |
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| 引用本文： | 樊士德,许成安.基于深度推进和广度普及理念下的中国传媒产业链构建路径研究[J].未来与发展,2007(1):42-45. |
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| 作者姓名： | 樊士德 许成安 |
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| 作者单位： | 1. 四川大学经济学院,四川,成都,610000
2. 南京审计学院,江苏,南京,210029 |
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| 基金项目： | 江苏省高校规划课题项目 |
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| 摘 要： | 本文结合传媒产业自身的发展规律及其在价值链构建过程中存在的“广度不足”、“深度不够”等顽症,运用产业经济学、产权经济学的相关理论,基于“广度普及”和“深度推进”两大理念,尝试提出一个构建科学、有序的传媒产业价值链的框架和路径:即采用“价值链纵横延伸”和“内在价值链挖掘”两把利剑,剔除我国传媒产业价值链中的顽疾,打造新型的、具有生命力的传媒产业价值链,促进中国传媒产业的健康、高效运作。
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| 关 键 词： | 传媒产业 产业价值链 深度推进 广度普及 |
| 文章编号： | 1003-0166（2007）01-0042-04 |
A Study on the Way of China's Media Industry Value-chain's Structure based on promoting of depth and Strengthening of width |
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| FAN Shi-de,XU Cheng-an.A Study on the Way of China''''s Media Industry Value-chain''''s Structure based on promoting of depth and Strengthening of width[J].Future and Development,2007(1):42-45. |
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| Authors: | FAN Shi-de XU Cheng-an |
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| Institution: | FAN Shi-de XU Cheng-an |
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| Abstract: | Industry's Value-chain becomes an unavoidable topic when media becomes a real industry.In view of a series of demerits in Chinese media industry's value-china facing us today,this article puts forward a way to restructure a nice one,according to some related economic theories.That is widening and deepening the value-chain to get rid of the old demerits in our country's media industry and restructure a new and live value-chain.In this way,it will bring about effectiveness to China's media industry. |
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| Keywords: | Media industry Industry value chain Promoting of depth Strengthening of width |
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