| 内部营销理论在高校图书馆人力资源管理中的应用 |
| |
| 引用本文： | 戴泳.内部营销理论在高校图书馆人力资源管理中的应用[J].江西图书馆学刊,2013,43(1):49-51. |
| |
| 作者姓名： | 戴泳 |
| |
| 作者单位： | 华中师范大学图书馆,湖北武汉,430079 |
| |
| 摘 要： | 应用内部营销理论,通过对图书馆馆员的调研,了解馆员需求,并依据馆员需求的不同对其进行细分,开发设计出满足馆员需求的"工作产品",可吸引、激励、保留能够胜任工作的馆员,以促进图书馆管理目标的实现。在简述内部营销理论的基础上,探讨了高校图书馆应用内部营销理论进行人力资源管理的步骤。
|
| 关 键 词： | 高校图书馆 内部营销理论 人力资源管理 |
The Application of Internal-Marketing Theory in Human Resources Management of University Libraries |
| |
| DAT Yong.The Application of Internal-Marketing Theory in Human Resources Management of University Libraries[J].The Journal of the Library Science in Jiangxi,2013,43(1):49-51. |
| |
| Authors: | DAT Yong |
| |
| Institution: | DAT Yong(Library of Central China Normal University,Wuhan 430079,China) |
| |
| Abstract: | It can attract, encourage and retain hbrarians who have the ability to work, and can realize library management objectives using internal-marketing theory to research librarians, grasp librarians＇ needs and develop, design ＂work product＂according to the librarians needs. This paper simply narratives the internal-marketing theory, and discusses the steps to carry out human resources management of university library with the application of internal marketing theory. |
| |
| Keywords: | university library internal-marketing theory human resources management |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
