| 知名运动员形象的商品化权及其相关利益平衡 |
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| 引用本文： | 曹世华.知名运动员形象的商品化权及其相关利益平衡[J].上海体育学院学报,2006,30(4):5-9. |
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| 作者姓名： | 曹世华 |
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| 作者单位： | 安徽工业大学,法学院,安徽,马鞍山,243002 |
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| 摘 要： | 采用文献资料、法理论证和案例分析等研究方法,阐述知名运动员形象商品化权的内涵及特点,对保护知名运动员形象的商品化权的法律依据、正当性和必要性进行了探讨。认为:根据现有法律规定和现行的“举国体制”,该项权利仍属一种应然而非实然的法益,因而需要进行有利于各方利益保护与平衡的制度安排。论述立法模式的选择以及商品化权的法定与约定限制。
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| 关 键 词： | 知名运动员 形象 商品化权 利益平衡 立法 |
| 文章编号： | 1000-5498（2006）04-0005-05 |
| 收稿时间： | 2005-04-24 |
| 修稿时间： | 2005-05-26 |
Commoditized Right of Famous Athletes' Image and Balance of Its Related Benefits |
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| CAO Shi-hua.Commoditized Right of Famous Athletes'''' Image and Balance of Its Related Benefits[J].Journal of Shanghai Physical Education Institute,2006,30(4):5-9. |
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| Authors: | CAO Shi-hua |
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| Institution: | School of Law, Anhui University of Industry, Maanshan, 243002, Anhui, China |
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| Abstract: | The methods of literature,jurisprudential demonstration,case analysis etc.were used to set forth the connotations and characteristics of commoditized right of famous athletes' image and make an appoach of the legal basis,legitimacy and necessity to protect the commoditized right of famous athletes' image.It believes that according to the existing legal regulation and "national system",the above right still belongs to a kind of right legal benefits but not real one,so it is necessary to make a constitutional arrangement that help to protect and balance the benefits of the parties concerned.It put forward the selection of legislative model and the lawful and appointed limitations. |
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| Keywords: | famous athlete image commoditized right balance of benefits legislation |
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