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| 不确定市场环境下的销售商订货策略分析 | |
| 引用本文： | 胡本勇,王性玉,彭其渊.不确定市场环境下的销售商订货策略分析[J].软科学,2007,21(4):79-82. |
| 作者姓名： | 胡本勇 王性玉 彭其渊 |
| 作者单位： | 1. 西南交通大学经济管理学院,成都,610031 2. 河南大学,管理学院,河南,开封,475001 3. 西南交通大学交通运输学院,成都,610031 |
| 摘 要： | 对于季节性产品,由于销售商订货决策时点提前,用于决策的信息多是预测值,而诸如产品的销售价格、残值、缺货成本以及市场需求特征等预测的准确性直接影响产品订货量的准确性,一旦出现产品超存或短缺,都会降低销售商的收益。针对上述问题,销售商可采用延迟订货、柔性采购以及经营替代产品等策略,获取更准确的订货决策信息,降低或转移市场不确定性风险,提高订货决策的质量。 |
| 关 键 词： | 订货策略 不确定环境 柔性采购 报童问题 |
| 文章编号： | 1001-8409（2007）04-0079-04 |
| 修稿时间： | 2006-09-04 |
Analysis of Retailers' Ordering Decisions in Uncertain Conditions |
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| HU Ben-yong,WANG Xing-yu,PENG Qi-yuan.Analysis of Retailers'''' Ordering Decisions in Uncertain Conditions[J].Soft Science,2007,21(4):79-82. | |
| Authors: | HU Ben-yong WANG Xing-yu PENG Qi-yuan |
| Institution: | 1a. School of Economics and Management, b. School of Traffic and Transportation, Southwest Jiaotong University, Chengdu 610031 ; 2. School of Management, Henan University, Kaifeng 475001 |
| Abstract: | Because retailer's ordering decision must be made early,making decision is depended on forecast data.The retailer's ordering quantity is depended on the forecast accuracy of the price,the remnant value,the lack cost of products and the market demand characteristics.The overplus or shortage of products will reduce retail's income.In view of the above questions,the retailer may adopt the strategy of delay ordering,flexible purchase,or management substitution product to gain more accurate ordering decision information,to reduce or shift the market risk,and improve the quality of ordering decision-making. |
| Keywords: | ordering decision uncertainty condition flexible purchase News problem |
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