| 鲍德里亚的后现代传媒理论与媒介现实的构建 |
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| 引用本文： | 刘燕.鲍德里亚的后现代传媒理论与媒介现实的构建[J].国际新闻界,2005(3):59-64. |
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| 作者姓名： | 刘燕 |
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| 作者单位： | 浙江大学传播研究所,杭州,310028 |
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| 摘 要： | 鲍德里亚是当代著名后现代思想家,他的理论深刻地影响了文化理论以及有关当代媒体、艺术和社会话语。①鲍德里亚立足于批判的视角,对以电子媒体为技术特征的媒体社会和相关的消费社会提出了独特的后现代主义理论。本文通过对其后现代主义媒介理论的扼要分析,对鲍德里亚激进理论所蕴涵的虚无主义倾向提出质疑,并进一步思考后现代主义媒介理论对传媒多元化、民主化、服务公众等重大课题的影响。
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| 关 键 词： | 类像 仿真 内爆 超真实 |
Jean Baudrillard's post-modern media theory |
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| LIU Yan.Jean Baudrillard's post-modern media theory[J].Journal of International Communication,2005(3):59-64. |
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| Authors: | LIU Yan |
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| Abstract: | Jean Baudrillard's post-modern theory has a far-reaching impact on cultural theories and discourses on media, arts and society. This essay examines his basic concepts of political economics of symbols, simulacrum, implosion, and hyper-reality. The essay argues that Baudrillard's post-modern theory contains important insights into contemporary media, especially his critique of the technical determinism in the electronic age of media and prevalent consumerism. However, Baudrillard's nihilistic tendency embedded in his radical posture needs to be challenged, in order to further thinking on media pluralism, democratization, and serving public interests. |
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| Keywords: | simulacrum simulations implosion hyper-reality |
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