微博碎片化对高校网络舆情的影响与引导研究 |
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引用本文: | 王舒婷.微博碎片化对高校网络舆情的影响与引导研究[J].科教文汇,2014(24):187-188. |
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作者姓名: | 王舒婷 |
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作者单位: | 上海大学文学院,上海200444 |
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摘 要: | 本文从微博“碎片化”特征入手,反思微博兴盛背后,其碎片化特征可能对高校网络舆情带来的消极影响,并归纳当前高校网络舆情的特征,探索性地提出高校网络舆情的引导策略,以进一步提升在新媒体时代高校网络舆情应对的实效性与针对性。
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关 键 词: | 微博 碎片化 高校网络舆情 |
Research on the Influence of Micro-blog Fragmentation on University Internet Public Opinion and Its Guidance |
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Authors: | Wang Shuting |
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Institution: | Wang Shuting |
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Abstract: | Starting from the “fragmentation” feature of micro-blog, this paper rethinks the possible negative influence of the frag-mentation feature on university Internet public opinion, summarizes the characteristics of the current university Internet public opinion, and tentatively proposes the strategies of guiding university Internet public opinion. |
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Keywords: | micro-blog fragmentation university Internet public opinion |
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