| 关于创业营销的若干思考 |
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| 引用本文： | 谭洪均.关于创业营销的若干思考[J].青岛职业技术学院学报,2006,19(Z1):62-63. |
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| 作者姓名： | 谭洪均 |
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| 作者单位： | 天津财经大学,MBA中心,天津,300222 |
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| 摘 要： | 创业营销是创业企业家凭借创业精神、创业团队、创业计划和创新成果,获取企业生存发展所必需的各种资源的过程,它实际上是一种崭新的创业模式。创业的成功营销需要历经四个阶段:创意营销阶段、商业计划营销阶段、产品潜力营销阶段和企业潜力营销阶段。创业营销有许多需要超越的障碍。
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| 关 键 词： | 创业营销 商业计划营销 潜力营销 |
| 文章编号： | 1672-2698(2006)S1-0062-02 |
| 修稿时间： | 2006年1月20日 |
On the Entrepreneurial Marketing |
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| TAN Hong-jun.On the Entrepreneurial Marketing[J].Journal of Qingdao Vocational and Technical College,2006,19(Z1):62-63. |
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| Authors: | TAN Hong-jun |
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| Abstract: | Entrepreneurial Marketing is a process in which an entrepreneur acquires all the necessary resources for survival and development by resorting to business entrepreneurship,entrepreneurial team,business plans and innovative results,which in fact is a brand new venture model.Successful entrepreneurial marketing needs through four stages: creative marketing stage,the business plan stage marketing,product marketing stage and entrepreneurial potential marketing potential stage.There are many obstacles for the entrepreneurial marketingto surmount. |
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| Keywords: | entrepreneurial marketing marketing business plan potential marketing |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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