| 媒体网站的产业化路径初探——从央视网站的发展特点谈起 |
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| 引用本文： | 李红艳,蔡靖,杨萍.媒体网站的产业化路径初探——从央视网站的发展特点谈起[J].新闻界,2009(3). |
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| 作者姓名： | 李红艳 蔡靖 杨萍 |
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| 作者单位： | 中国农业大学人文与发展学院,北京,100193 |
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| 摘 要： | 本文以央视网站作为分析对象,采用内容分析法和文献法,对央视网站互动式发展过程进行分析,从构成央视网站发展的四个基本要素:网站内客,网站资源,网站技术,网站盈利四个方面探析央视网站的互动式发展现象,对中国媒体网站的发展提出了自己的思考.
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| 关 键 词： | 央视网站 媒体网站 台网联动 互动式发展 |
Research on the Marketability of Medien Website |
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| Li Hongyan,Cai Jing,Yang Ping.Research on the Marketability of Medien Website[J].Press Circles,2009(3). |
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| Authors: | Li Hongyan Cai Jing Yang Ping |
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| Institution: | College of Humanities and Development;China Agricultural University;Beijing 100193;College of Humanities and Development;Beijing 100193 |
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| Abstract: | This paper discusses the feature and process of CCTV.com interaction development and analyzes the process of CCTV.com interaction development.The phenomenon of CCTV.com interaction development focuses on four fundamental factors: the content of website, the resource of website, the technology of website, the payoff of website. |
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| Keywords: | CCTV com media website interaction between television station and website interaction development |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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