浅谈策划新闻在企业宣传中的应用 |
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引用本文: | 徐敬东.浅谈策划新闻在企业宣传中的应用[J].科教文汇,2013(12):205-206. |
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作者姓名: | 徐敬东 |
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作者单位: | 湛江市湛江广播电视台大型节目部,广东·湛江524003 |
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摘 要: | 本文尝试通过案例辩证地分析企业宣传中策划新闻的应用,目的在于使企业策划人辩证地认识策划新闻的两面性,充分利用策划新闻的优势,以更好地运用策划新闻的手段去做好公关宣传,提高企业的知名度和美誉度。
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关 键 词: | 策划新闻 企业公关 企业宣传 |
A Brief Discussion on the Application of Planning News to Enterprise Propaganda |
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Authors: | Xu Jingdong |
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Institution: | Xu Jingdong |
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Abstract: | This paper attempts to dJalecficalJy analyze the appli- cation of planning news to enterprise propaganda, aiming to help enterprise planners dialectically recognize planning news and fully use the advantages of planning news, so as to improve en- terprise visibility and reputation through enterprise oropa~anda. |
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Keywords: | planning news enterprise PR enterprise propaganda |
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