| 民族传统体育品牌赛事的运作研究——以常州龙狮赛为例 |
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| 引用本文： | 刘靖.民族传统体育品牌赛事的运作研究——以常州龙狮赛为例[J].安徽体育科技,2013(6):7-9. |
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| 作者姓名： | 刘靖 |
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| 作者单位： | 南京体育学院民族体育与表演系,江苏南京210014 |
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| 基金项目： | 江苏省体育局体育科技研究项目,江苏省龙狮赛事市场开发的研究,项目编号：ty10312. |
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| 摘 要： | 全球范围内的品牌赛事大都是西方体育项目，中国传统体育赛事的品牌化运作处于起步阶段。以传统体育项目舞龙舞狮为例，针对常州龙狮赛的不足提出了具有实践意义的对策和建议。旨在加快传统体育文化的复兴，对中国传统体育赛事的品牌化运作有一定的现实意义。
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| 关 键 词： | 民族传统体育 舞龙舞狮 品牌赛事 运作 常州 |
The Operation Of National Traditional Sports Brands Event The Dragon And Lion Dance Of ChangZhou |
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| Liu Jing.The Operation Of National Traditional Sports Brands Event The Dragon And Lion Dance Of ChangZhou[J].Journal of Anhui Sports Science,2013(6):7-9. |
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| Authors: | Liu Jing |
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| Institution: | Liu Jing(Nanjing Sports Institute, Nanjing Jiangsu 210014) |
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| Abstract: | The brands operation of Chinese traditional sports event is in its infancy, as the most of the brands events are from western events. This essay takes the dragon and lion dance of traditional sports event as the example, puts forward the strategy and suggestion with practical significance on the ChangZhou dragon and lion dance. It can promote the revival of traditional sports culture, and be meaningful for the operation of brands event practically. |
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| Keywords: | national traditional sports dragon and lion dance bands sports events operation ChangZhou |
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