| 河南省武术文化品牌建设现状浅析 |
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| 引用本文： | 张旭敏.河南省武术文化品牌建设现状浅析[J].体育科技文献通报,2014(8):110-111. |
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| 作者姓名： | 张旭敏 |
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| 作者单位： | 郑州师范学院; |
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| 摘 要： | 武术文化是体育文化的一部分，发展武术文化最重要的是进行品牌构建。河南武术文化资源丰富，文章通过研究河南省武术物质技术层、武术制度习俗层、武术心理价值文化品牌建设现状等内容。为河南省武术文化产业及相关产业的发展献计献策，提升河南省的文化软实力和综合竞争力，以带动河南经济快速稳定增长。
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| 关 键 词： | 武术文化 品牌建设 河南 |
Analysis on Wushu Culture Brand Construction in Henan Province |
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| ZHANG Xu-min.Analysis on Wushu Culture Brand Construction in Henan Province[J].Bulletin of Sport Science & Technology,2014(8):110-111. |
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| Authors: | ZHANG Xu-min |
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| Institution: | ZHANG Xu-min Zhengzhou Normal University, Zhengzhou 450044, China. |
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| Abstract: | Wushu culture is part of the sports culture , development of wushu culture is the most important is to build brand.Through analysis on Wushu material technical layer , custom and Wushu arts psychological value layer culture brand construction in Henan province , this paper tries to make the development of Wushu culture industry and related industry , promote the cultural soft power and the comprehensive competitiveness of Henan province and bring the rapid economic stable growth in Henan . |
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| Keywords: | Wushu culture brand construction Henan |
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