| 滁州城市文化品牌定位思考 |
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| 引用本文： | 杜裕民,胡继艳.滁州城市文化品牌定位思考[J].滁州学院学报,2012,14(1):5-7,30. |
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| 作者姓名： | 杜裕民 胡继艳 |
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| 作者单位： | 1. 滁州城市职业学院经济贸易系
2. 滁州学院美术与设计学院,安徽滁州,239000 |
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| 基金项目： | 安徽省教育厅高等学校省级优秀青年人才基金“皖东区域文化品牌研究” |
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| 摘 要： | 一个城市需要有自己的文化品牌,树立品牌是增强城市凝聚力和竞争力的重要手段之一。正确的城市文化品牌定位是打造优质城市品牌的前提和基础,它对增强城市影响力和辐射力,带动区域经济和区域文化的全面发展具有十分重要的意义。
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| 关 键 词： | 皖东 滁州 城市文化 文化品牌 |
On the Orientation of the Cultural Brand of Chuzhou City |
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| Du Yumin,Hu Jiyan.On the Orientation of the Cultural Brand of Chuzhou City[J].Journal of Chuzhou University,2012,14(1):5-7,30. |
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| Authors: | Du Yumin Hu Jiyan |
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| Institution: | (Chuhzhou vocational college Economic and Trade DepartmentChuzhou 23900) |
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| Abstract: | A city needs to have its own cultural brand.To set up its brand is one of the important means of enhancing competition and solidarity for the city.Correct city cultural brand orientation is the premise and basis of making high quality urban brand.It has the very vital significance for enhancing urban influence and radiation and stimulating regional development in economy and culture. |
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| Keywords: | Eastern Anhui Chuzhou urban culture cultural brand |
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