| 运动队集体形象的保护路径:性质、模式及规则 |
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| 引用本文： | 卢结华.运动队集体形象的保护路径:性质、模式及规则[J].沈阳体育学院学报,2021(2):111-117. |
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| 作者姓名： | 卢结华 |
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| 作者单位： | 佛山科学技术学院法学与知识产权学院 |
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| 基金项目： | 2018年度国家社会科学基金一般项目“商标符号利益分配视角下的商标法构造研究”(18BFX172)。 |
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| 摘 要： | 作为体育无形资产的重要内容,运动队集体形象有着独立于运动员个人形象的商业价值,其保护诉求随着体育事业的发展而日益强烈。探寻合理方式以切实保护其合法利益是目前新兴而迫切的问题。法律性质上,我国成文法中尚未规定集体形象权等说法,集体形象并不属于权利,而是属于权利之外的其他利益。保护模式上,其利益属性决定了其保护模式为行为规制模式而非权利保护模式,即通过禁止不正当利用行为而保护运动队集体形象权益主体的合法利益。具体规则上,在目前法无明文规定且该利益保护确有必要的情况下,适用《反不正当竞争法》一般条款是已有尝试但仍待探索的做法,鉴于一般条款的原则性和抽象性,应强调这并非是一种无限制的扩张保护,而是一种严格考虑保护对象、被诉使用行为、损害后果等具体要素的有限制的适度保护。
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| 关 键 词： | 体育无形资产 集体形象 法律性质 保护模式 反不正当竞争法 |
Protection Way for Collective Image of Sports Teams:Nature,Models and Rules |
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| LU Jiehua.Protection Way for Collective Image of Sports Teams:Nature,Models and Rules[J].Journal of Shenyang Sport University,2021(2):111-117. |
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| Authors: | LU Jiehua |
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| Institution: | (Faculty of Law and Intellectual Property,Foshan University,Foshan 528000,Guangdong,China) |
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| Abstract: | As an important content of sports intangible assets,the collective image of a sports team has commercial value independent of the individual image of the athlete,and its protection demands are becoming increasingly urgent with the development of the sports industry.Therefore,it is an emerging and urgent issue to explore reasonable ways to effectively protect its legitimate interests.In terms of legal nature,the right of collective image has not been stipulated in China’s statute law.Collective image does not belong to the right,but belongs to other interests besides the right.In terms of protection model,its interest attribute determines that its protection mode is behavior regulation mode rather than right protection mode,that is,to protect the legitimate interests of the collective image rights and interests of the sports team by prohibiting improper use.In terms of specific rules,under the circumstances that there is no explicit provision in the current law and the protection of such interests is really necessary,the application of the general provisions of the Anti-Unfair Competition Law has been tried but still needs to be explored.In view of the principle and abstractness of the general provisions,it should be emphasized that this is not an unlimited expansion of protection,but a limited moderate protection which strictly considers the specific elements such as the object of protection,the accused use behavior,the damage consequences and so on. |
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| Keywords: | sports intangible asset collective image legal nature protection model anti-unfair competition law |
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