| SWOT分析法在民办高校发展战略中的应用 |
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| 作者单位： | 西北师范大学教育学院 |
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| 摘 要： | 在民办高等教育市场竞争日益激烈的当今社会,民办高校的发展面临着各方面的机遇与挑战。文章运用SWOT分析法全面系统地分析了民办高校的优势、劣势、机会和威胁,设计了民办高校的发展战略思路,并提出了民办高校可持续发展的战略选择。
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| 关 键 词： | 民办高校 发展战略 SWOT分析 应用 |
Research on Development Strategies of Private Universities Based on SWOT Analysis |
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| Authors: | Ren Guihuan |
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| Abstract: | In an increasingly competitive market economy,the development of private universities is facing various opportunities and challenges.The article gives a comprehensive and systematic analysis of the strengths,weaknesses,opportunities and threats out of the private universities by means of SWOT,and further suggests various strategies for the private universities development,and puts forward strategies for the sustainable development of the private universities. |
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| Keywords: | Private universities developmental strategy SWOT analysis application |
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