| 企业非市场战略研究新进展及其启示 |
| |
| 引用本文： | 谢佩洪,金爱民,金明星.企业非市场战略研究新进展及其启示[J].科研管理,2009,30(3):139-145. |
| |
| 作者姓名： | 谢佩洪 金爱民 金明星 |
| |
| 作者单位： | ;
（1．上海交通大学安泰管理学院，上海200030； ;
2．复旦大学管理学院，上海200433） |
| |
| 摘 要： | 摘要：企业非市场战略是企业赢得竞争优势的重要方式，正在成为战略管理研究的重要内容。非市场战略主要包括企业政治战略、社会公众及媒体战略、企业社会责任战略等战略类型。企业非市场战略的差异源于环境因素和组织因素，环境因素是非市场战略的触发器, 而组织因素则是非市场战略的过滤器。文章以文献评述的方式探讨了企业非市场战略的具体决策过程及其环境、组织影响因素，从而为我国相关研究和企业实践提供一些思路与建议。
|
| 关 键 词： | 非市场战略 决策过程 环境因素 组织因素 |
| 收稿时间： | 2008-3-30 |
Study on the development of corporate non-market strategy and its revelation |
| |
| Xie Peihong,Jin Aimin,Jin Mingxing.Study on the development of corporate non-market strategy and its revelation[J].Science Research Management,2009,30(3):139-145. |
| |
| Authors: | Xie Peihong Jin Aimin Jin Mingxing |
| |
| Institution: | (1.Antai Shool of Management, Shanghai Jiaotong University, Shanghai 200030, China;
2. Shool of Management, Fudan University, Shanghai 200433, China) |
| |
| Abstract: | Non-market strategy is a significant way for corporations obtaining competitive advantage;it is becoming more and more important content in the research of strategic management.The non-market strategies include mainly corporate political strategy,social public and media strategy,and corporate social responsibility strategy,etc.The differences among corporate non-market strategy are attributed to the organizational and environmental factors.Environmental factors are the triggers for corporate non-market stra... |
| |
| Keywords: | non-market strategy decision-making process environmental factor organizational factor |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《科研管理》浏览原始摘要信息 |
| 点击此处可从《科研管理》下载免费的PDF全文 |
