Establishing a professional Rugby Union Football League in the USA: Managing institutional pluralism in sport entrepreneurship |
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| Institution: | 1. University of North Texas, 1155 Union Circle #310769, Denton, TX 76203-5017, United States;2. Lock Haven University, 401 N. Fairview St., Lock Haven, PA 17745, United States;3. Texas A&M University, 107 Gilchrist Building, 2929 Research Parkway, College Station, TX 77843-4243, United States;4. University of Florida, 1864 Stadium Rd., Gainesville, FL 32603, United States;1. Metro 212, Dept. 6606 615 McCallie Ave., Chattanooga, TN 37403-2598, University of Tennessee at Chattanooga, United States;2. 1200 Grandview Ave., Des Moines, IA 50316, Grand View University, United States;3. Metro 108, Dept. 6606 615 McCallie Ave., Chattanooga TN 37403-2598, University of Tennessee at Chattanooga, United States;4. 615 McCallie Ave., Chattanooga TN 37403-2598, University of Tennessee at Chattanooga, United States;1. School of Sport, Tourism and Hospitality Management, Temple University, Philadelphia, PA, 19125, USA;2. Faculty of Kinesiology & Health Studies, University of Regina, 3737 Wascana Parkway, Regina, SK, S4S 0A2, Canada;1. UTS Business School, University of Technology, Sydney, City Campus, P.O. Box 123, Broadway, NSW, 2007, Australia;2. Temple University, United States;3. University of Queensland, Australia;1. Digital Marketing Associate, Nine Line Apparel, 450 Fort Argyle Road, Savannah, GA, 31419, United States;2. Marketing Department, Parker College of Business, Georgia Southern University, P.O. Box 8154, Statesboro, GA 30460-8154, United States;3. Department of Marketing and International Business, Foster College of Business, 1501 W. Bradley Avenue, Bradley University, Peoria, IL, 61625, United States;1. The University of Mississippi, United States;2. Elon University, United States;3. Texas A&M University, United States;1. Department of Recreation, Sport and Tourism, University of Illinois at Urbana-Champaign, 219 Huff Hall, MC-584, Champaign, IL 61820, USA;2. Management Discipline Group, University of Technology, Sydney, Australia |
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| Abstract: | Given the growth of sport leagues globally, we sought to understand how sport entrepreneurs addressed institutional plurality as they worked to establish a new professional sport league in the USA. Drawing on institutional pluralism, we critically examine two efforts to establish professional rugby union football leagues in the USA. Pluralism resulted in tensions among rugby stakeholders. While both leagues sought to reconcile tensions through institutional infrastructure work, one of the leagues garnered more stakeholder support as it was attentive to more institutional contexts. The other league’s infrastructure work was limited and resulted in the alienation of many important rugby stakeholders. Our research demonstrates the theoretical and practical importance of institutional infrastructure work within sport entrepreneurship, especially when navigating institutional pluralism. |
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| Keywords: | Entrepreneurship Institutional pluralism Institutional infrastructure Institutional work |
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