| 我国滑雪场地服务业竞争力分析 |
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| 引用本文： | 许寒冰.我国滑雪场地服务业竞争力分析[J].北京体育大学学报,2018,41(4):44-49. |
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| 作者姓名： | 许寒冰 |
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| 作者单位： | 北京体育大学管理学院，北京 100084 |
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| 基金项目： | 基金项目：中央高校基本科研业务费资助项目(项目编号：2016BS015、2015ZX007)。 |
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| 摘 要： | 摘要：发展滑雪产业是实施全民健身战略、促进经济结构转型和落实振兴东北老工业基地等重要国家战略的关键举措之一，而滑雪场地服务业则是滑雪产业发展的基础。受到国内外滑雪场地服务业发展环境变化的现实需要和理论界对滑雪场地服务业竞争力研究滞后的影响，选择滑雪场地服务业竞争力作为研究对象，通过文献资料法、个案调查法、专家访谈法和数理统计等研究方法，从我国滑雪场地服务业的实际出发，构建了由生产要素、市场需求、相关产业发展和政府支持构成的我国滑雪场地服务业竞争力评价指标体系。在对全国23个地区滑雪场地服务业竞争力评价后，认为我国滑雪场地服务业竞争力提升路径为加深与相关产业的关联；扩大我国滑雪场地服务业市场需求；完善和提升我国滑雪产业设施与设备建设；加大我国政府对滑雪场地服务业支持力度。
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| 关 键 词： | 关键词：滑雪场地 服务业 滑雪产业 产业竞争力 产业发展 |
| 收稿时间： | 2017/10/21 0:00:00 |
| 修稿时间： | 2018/2/6 0:00:00 |
Analysis of Competitiveness of Ski Resort Service in China |
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| XU Han-bing.Analysis of Competitiveness of Ski Resort Service in China[J].Journal of Beijing Sport University,2018,41(4):44-49. |
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| Authors: | XU Han-bing |
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| Institution: | Management School, Beijing Sport University, Beijing 100084, China |
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| Abstract: | Abstract: The development of ski industry is one of the key measures to implement national strategies such as promoting national fitness, the transformation of the economic structure and the revitalization of the old industrial base in Northeast China, and the ski resort service is the basis for the development of the ski industry. Influenced by the environmental change of ski resort service industry at home and abroad, and the lagging theoretical research on the competitiveness of ski resort service industry, this study focused on the competitiveness; it constructed the evaluation index system of the competitiveness of the skiing resort service industry in China, consisting of production factors, market demand, related industry development and government support, based on the practice of the skiing resort service in China. The methods of literature review, case investigation, expert interview and mathematic statistics were used in this study. After evaluating the competitiveness of 23 ski resorts, this study pointed out that the ways to enhance the competitiveness of the skiing resort service industry in China are to deepen the correlation with the related industries, expand the market demand of the skiing resort service industry in China, improve the ski industry facilities and equipment in China, and increase the support for the ski resort service industry of our government. |
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| Keywords: | Keyword: ski resort service industry ski industry industry competitiveness industrial development |
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