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Rhetoric as ritual: Hubert H. Humphrey's acceptance address at the 1968 democratic national convention |
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| Authors: | Robert O Nordvold |
| Institution: | 1. Professor and Chair in the Department of Communication , University of Utah , Salt Lake City, UT, 84112;2. Associate Professor in the Department of Speech Communication , San Diego State University , San Diego, CA, 92182–0300;3. Assistant Professor in the Department of English , Mills College , Oakland, CA, 94613;4. Senior Management Development Representative , Douglas Aircraft Company/McDonnell Douglas Corporation , 3855 Lakewood Blvd., Long Beach, CA, 90846 |
| Abstract: | An analysis of the 1980 Presidential Debate between Jimmy Carter and Ronald Reagan reveals that the restrictions upon the event itself and the television medium through which it was transmitted contributed very little toward establishing any confrontational results. |
| Keywords: | political debate political communication confrontation Jimmy Carter Ronald Reagan 1980 Presidential election campaign broadcast analysis rhetorical analysis |