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The affective orientation to communication: Conceptual and empirical distinctions
Authors:Melanie Booth‐Butterfield  Steven Booth‐Butterfield
Institution:Associate Professor in the Dept. of Communication Studies , West Virginia University , Morgantown, WV, 26506
Abstract:Affectively oriented (AO) individuals are people who are aware of their emotional states, value that information, and use it to guide social interaction. Although this concept sounds similar to others related to self‐awareness, emotionality, and patterns of information seeking, the process is both conceptually and empirically unique.

Study One compared individuals on AO and several measures which share underlying dimensions: affect intensity, self‐consciousness, extroversion, neuroticism, monitoring vs. blunting behavior style, and beliefs about romance. Affective orientation was moderately related to affect intensity and private self‐consciousness, and exhibited small correlations with monitoring of information‐seeking, extroversion, and idealism of romantic beliefs. Study Two assessed the stability of AO responses. Across a 4‐week time period AO remained highly consistent and thus did not appear to be a function of feelings at the time.
Keywords:affective orientation  AO construct validation  affect intensity  emotion  emotional awareness  information processing
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