Assessing the Impact of a Business Communication Simulation on Students' Self-Perceptions |
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| Authors: | Travis Russ Meghann L Drury-Grogan |
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| Institution: | 1. School of Business Administration , Fordham University russ@fordham.edu;3. Fordham University |
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| Abstract: | This article examines whether participation in a business communication simulation significantly influences students' perceptions of their business communication behaviors. Results revealed several significant differences between students' pre- and post scores. Students reported significantly higher post scores in 4 of 5 of the examined categories, including message construction, message delivery, critical analysis, and collaboration. These findings suggest that participation in the simulation positively impacts students' estimations of their business communication competencies. Possible explanations and implications behind these findings are discussed. Future research directions are proposed. |
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| Keywords: | Business Communication Education Experiential Learning Self-Perceptions Simulation Teaching |
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