| 后疫情时代体育非物质文化遗产数字化传播的现实挑战与推进路向 |
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| 引用本文： | 郑奥成,郑家鲲,王学彬.后疫情时代体育非物质文化遗产数字化传播的现实挑战与推进路向[J].广州体育学院学报,2021(1). |
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| 作者姓名： | 郑奥成 郑家鲲 王学彬 |
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| 作者单位： | 上海体育学院休闲学院;上海交通大学体育系 |
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| 基金项目： | 国家社会科学基金项目(19BTY001);2020年度上海市教育科学研究项目(第二批)(C2-2020012);2020年湖北休闲体育发展研究中心开放基金课题(2020Y006)。 |
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| 摘 要： | 体育非遗是人类关于身体运动的重要文化遗产,保护和传承是其时代主题。2020年,由于新冠疫情爆发,全国范围内聚集性活动被叫停,致使大量以参与人数众多为特点的体育非遗正常运行被中断。然而,疫情同时也为体育非遗创造了一定发展机遇。数字技术普及,大众健身意识觉醒,使体育非遗数字化传播显现出巨大发展潜力,应紧握时机,探寻新时代背景下我国体育非遗数字化传播的创新发展之路。运用文献资料法、逻辑分析法等,对疫情背景下体育非遗数字化传播的现实挑战进行分析,并提出后疫情时代体育非遗数字化传播的推进路向。疫情背景下体育非遗数字化传播面临需求提升、尚未模式化、效率有待加强、传承主体面临数字转型等挑战;在后疫情时代可通过丰富数字产品、构建系统化传播模式、提升传播效率、培植传承主体数字思维等形式展开推进。
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| 关 键 词： | 后疫情时代 体育非遗 数字化传播 现实挑战 推进路向 |
The Realistic Challenge and Advancing Direction of Digital Communication of Intangible Cultural Heritage of Sports in the Post-Epidemic Era |
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| ZHENG Ao-cheng,ZHENG Jia-kun,WANG Xue-bin.The Realistic Challenge and Advancing Direction of Digital Communication of Intangible Cultural Heritage of Sports in the Post-Epidemic Era[J].Journal of Guangzhou Physical Education Institute,2021(1). |
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| Authors: | ZHENG Ao-cheng ZHENG Jia-kun WANG Xue-bin |
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| Institution: | (School of Leisure Sport,Shanghai University of Sport,Shanghai 200438,China;Department of Physical Education,Shanghai Jiaotong University,Shanghai 200240,China) |
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| Abstract: | The intangible cultural heritage of sports is an important cultural heritage of human beings,and its protection and inheritance are the themes of The Times.In 2020,due to the COVID-19 outbreak,gathering activities across the country were suspended,which disrupted the normal operation of a large number of intangible cultural heritage sports featuring large numbers of participants.However,the epidemic has also created certain development opportunities for the intangible cultural heritage of sports.With the popularization of digital technology and the awakening of public fitness awareness,the digital dissemination of China's intangible cultural heritage of sports shows great potential for development.Therefore,we should seize the opportunity to explore the innovative development path of digital dissemination of China's intangible cultural heritage of sports in the new era.In this study,literature review and logical analysis were used to analyze the realistic challenges of digital dissemination of intangible cultural heritage of sports in the context of epidemic situation.Based on this,the paper proposed the promotion direction of digital dissemination of intangible cultural heritage of sports in the post-epidemic era.The research holds that under the background of epidemic situation,digital communication of intangible cultural heritage of sports is faced with challenges such as increasing digital demand,not yet being stereotyped,improving communication efficiency,and digital transformation.In the post-epidemic era,intangible cultural heritage of sports can be developed and promoted in such forms as enriching digital products,constructing systematic communication mode,improving communication efficiency,and cultivating digital thinking of inheriting subjects. |
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| Keywords: | Post-epidemic era Intangible cultural heritage of sports Digital communication actual challenges Advancing direction |
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