| 基于钻石模型的义乌会展业竞争力的影响因素分析 |
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| 引用本文： | 王晓.基于钻石模型的义乌会展业竞争力的影响因素分析[J].科技管理研究,2011,31(4). |
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| 作者姓名： | 王晓 |
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| 作者单位： | 义乌工商职业技术学院,浙江义乌,322000 |
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| 基金项目： | 浙江省青年教师资助计划项目，浙江省金华社科联资助项目 |
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| 摘 要： | 以波特的钻石模型为框架,从"生产要素"、"需求条件"、"相关和支持性产业"、"企业战略、结构与竞争对手"、"机会"以及"政府"六个角度,分析义乌会展业竞争力的影响因素,提出增强义乌会展业竞争力的建议对策.
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| 关 键 词： | 钻石模型 义乌 会展业 竞争力 影响因素 |
Analysis of Influencing Factors of the Competitiveness of Yiwu Conference and Exhibition Industry Based on the Diamond Model |
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| WANG Xiao.Analysis of Influencing Factors of the Competitiveness of Yiwu Conference and Exhibition Industry Based on the Diamond Model[J].Science and Technology Management Research,2011,31(4). |
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| Authors: | WANG Xiao |
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| Institution: | WANG Xiao (Yiwu Industrial and Commercial College,Yiwu City 322000,China) |
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| Abstract: | Based on the Porter Dunning's diamond model,this paper analyzes the influencing factors of the competitiveness of Yiwu conference and exhibition industry from six points of views including 'production factors','necessary conditions','related or supported industries','enterprise strategies,structures and competitors','opportunities',and'governments'.Some suggestions of increasing its competitiveness are also given. |
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| Keywords: | diamond model Yiwu conference and exhibition industry competitiveness influencing factors |
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