| 实施关系营销战略构筑企业竞争优势 |
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| 引用本文： | 段志强.实施关系营销战略构筑企业竞争优势[J].雁北师范学院学报,2004,20(4):38-39. |
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| 作者姓名： | 段志强 |
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| 作者单位： | 山西经济管理干部学院,山西,太原,030024 |
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| 摘 要： | 关系营销核心在于消费者与企业间一种连续性的关系.实施关系营销战略应重新整合企业文化,依靠信息技术实现企业与顾客的紧密联系,构筑企业新的组织架构.同时,实施关系营销战略也应把握好几个与之相关的关键问题.
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| 关 键 词： | 企业管理 关系营销 竞争 |
| 文章编号： | 1009-1939(2004)04-0038-02 |
| 修稿时间： | 2004年7月2日 |
Improving Enterprises Competitiveness with Relationship Marketing Strategy |
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| DUAN Zhi-qiang.Improving Enterprises Competitiveness with Relationship Marketing Strategy[J].Journal of Yanbei Teachers College,2004,20(4):38-39. |
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| Authors: | DUAN Zhi-qiang |
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| Abstract: | s:The key to the success of Relation Marketing lies in the establishme nt of a kind of continuous relationship between the enterprise and consumers, wh ich requires the enterprise to perfect its Corporation Culture and improve its r elationships with consumers by applying Information Technologies and build a new organizational structure. The paper states on several key issues on Relationshi p Marketing. |
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| Keywords: | entrepreneur management Strategy Enterprises |
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