| 涵化理论的新进展:作为方法论的直觉加工模型 |
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| 引用本文： | 林功成,李莹.涵化理论的新进展:作为方法论的直觉加工模型[J].国际新闻界,2012(2):13-19. |
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| 作者姓名： | 林功成 李莹 |
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| 作者单位： | 中山大学传播与设计学院;香港城市大学媒体与传播系 |
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| 摘 要： | 直觉加工模型是涵化理论的最新发展成果之一,然而这一成果并未得到国内学界的足够关注。本文首先对涵化理论的基本主张及其缺陷进行简要的回顾,并以此为基础对施拉姆(L.J.Shrum)等人于2002年提出的直觉加工模型进行介绍。我们还进一步分析了该模型的心理学假设,并结合现有心理学研究成果分析了有可能导致该模型发挥效用的多个关键因素以及其运用前景。最后,我们在此基础上提出了一系列尚待实证研究探讨并回答的问题。
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| 关 键 词： | 涵化理论 直觉加工模型 媒介效果 |
Analysis of the Heuristic Processing Model in Cultivation Analysis |
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| LIN Gongcheng,LI Ying.Analysis of the Heuristic Processing Model in Cultivation Analysis[J].Journal of International Communication,2012(2):13-19. |
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| Authors: | LIN Gongcheng LI Ying |
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| Institution: | (School of Communication and Design,Sun Yat-Sen University,Guangzhou,510006;Department of Media and Communication,City University of Hong Kong,Hong Kong) |
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| Abstract: | This article firstly reviews the major claims of cultivation analysis and critiques on it from a variety of scholars.Secondly,a presentation of the Heuristic Processing Model proposed by Shrum and his colleagues in 2002 is offered,based on which the underlying psychological assumptions and potential key factors which may affect or moderate the cultivation effects are considered.Further,a series of theoretical questions and problems which call for solid empirical evidence are raised. |
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| Keywords: | Cultivation Analysis Heuristic Processing Model Media Effect |
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