| 体育竞赛表演市场营销组合初探 |
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| 引用本文： | 张宏,楚继军,谭建湘.体育竞赛表演市场营销组合初探[J].广州体育学院学报,1999(4). |
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| 作者姓名： | 张宏 楚继军 谭建湘 |
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| 作者单位： | 广州体育学院体育理论教研室!广东广州510075 |
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| 摘 要： | 为了对体育营销市场进行有针对性的探讨 ,通过分析体育竞赛表演市场的概念、组成结构和特点 ,提出了体育竞赛表演市场的“6PI”营销组合 ,即产品 (Product)、价格 (Pricing)、促销(Promotion)、分销渠道 (Place)、有形展示 (PhysicalEvidence)、人 (People)和无形资产 (InvisibleAssets)。并进一步阐彩了各组合要素的内涵
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| 关 键 词： | 体育竞赛 表演市场 营销组合 |
Primary Study on Composing of the Sports Match Marketing |
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| ZHANG Hong,CHU Ji_jun,TAN jian_xiang.Primary Study on Composing of the Sports Match Marketing[J].Journal of Guangzhou Physical Education Institute,1999(4). |
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| Authors: | ZHANG Hong CHU Ji_jun TAN jian_xiang |
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| Abstract: | Through analyzing the concept,construction and characteristic,the "6PI"sell composing was raised on the physical match marketing,They were consisted of product,pricing,promotion,place,physical evidence,people and invisible assets,The connotation of each composing was explined further. |
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| Keywords: | Sports match play market sell composing |
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