| 武术产业的发展困境与破局 |
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| 作者姓名： | 孙晓 米雄辉 |
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| 作者单位： | 湖南工业大学 |
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| 摘 要： | 采用文献资料法、访谈法等对我国武术产业进行研究。我国武术产业主要面临外部体育冲击,生存环境堪忧,内部发展意识薄弱,整体竞争力不强,脱离武术内涵,产业过度包装的发展困境。要以赛事为引领,构建和完善群众项目和区域特色项目推动武术运动项目发展;增强产业意识,以武术自身为多元市场主体,产业链式融合发展不断完善;培养文化根基,扩大武术人口,深挖武术资源,弘扬武术内涵。
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| 关 键 词： | 传统武术 产业化 武术文化 |
The Dilemma and Breakthrough of Wushu Industry |
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| Authors: | Sun Xiao Mi Xionghui |
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| Institution: | (Hunan University of Technology,Hunan 412000,China) |
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| Abstract: | Through literature review and interview, this paper does a research on Chinese wushu(martial arts) industry. Its following dilemmas are found out: external shock from other sport events which leads to its difficult surviving environment. Internally its will for development is weak which leads to its loss in competitiveness. Wushu’s connotation is forgotten and there is over packaging during the industrialization procedure. The following methods for breakthrough are proposed: through competition, constructing and perfecting events for mass and areaspecialized project will promote its development, strengthening its industry awareness, taking wushu itself as the market entities to perfect its integration in industrialization, cultivating culture base, welcoming more wushu practitioners, going in-depth search on wushu material and promoting wushu connotation. |
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| Keywords: | traditional wushu industrialization wushu culture |
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