| 试谈时尚消费的传媒叙事 |
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| 引用本文： | 张建.试谈时尚消费的传媒叙事[J].涪陵师范学院学报,2009,25(5). |
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| 作者姓名： | 张建 |
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| 作者单位： | 重庆邮电大学,网络社会发展问题研究中心,重庆,400065 |
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| 基金项目： | 重庆邮电大学社会科学基金项目"电视媒介中的泛娱乐化现象研究" |
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| 摘 要： | 目前学界对传播媒介和时尚消费的研究基本上是忽略甚至排斥的,即使进行研究也是以一种纯粹的大众文化的角度进入,而缺乏对时尚意识以及对以符号为形式的传媒叙事方式的深入研究.从传媒叙事方式的角度对消费社会中的时尚消费进行分析,可以让我们认识到:神话是时尚品牌的塑造者,图像是偶像消费的助推器,身体是欲望消费的表征体.
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| 关 键 词： | 时尚消费 传媒叙事 消费社会 |
Fashion Consumption in the Narration of Mass Media |
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| ZHANG Jian.Fashion Consumption in the Narration of Mass Media[J].JOurnal of Fuling Teachers College,2009,25(5). |
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| Authors: | ZHANG Jian |
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| Institution: | ZHANG Jian(Research Center for the Problems in Cyber Society Development,Chongqing University of Posts and Telecommunications,Chongqing 400065,China) |
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| Abstract: | Currently,the academic world almost pays no attention to,even excludes the study of mass media and fashion consumption.Even if there are some researches,they are carried out from the perspective of mass culture,and lack in the in-depth researches of fashion consciousness and narration mode of mass media which take symbol as the form.Analyzing fashion consumption in a consumption society from the narration mode of mass media can make us realize that myth is the modeler of fashion,image is the propeller of co... |
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| Keywords: | fashion consumption narration of mass media consumption society |
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