|
|||||
|
|
| 上海体育场馆的经营与管理创新 ——借鉴上海大剧院经验 | |
| 引用本文： | 张 蓓,黄海燕,方春妮.上海体育场馆的经营与管理创新 ——借鉴上海大剧院经验[J].体育科研,2009,30(6):32-34. |
| 作者姓名： | 张 蓓 黄海燕 方春妮 |
| 作者单位： | 1. 上海体育科学研究所,上海,200030 2. 上海体育学院,体育赛事研究中心,上海,200438 3. 湖北大学体育学院,湖北,430062 |
| 摘 要： | 在全面分析上海大剧院经营与管理经验的基础上,结合上海体育场馆经营管理的现状,提出了深化管理体制改革,探索多种管理模式;以市场为导向,按市场客观规律办事;注重场馆的品牌建设,实现从场馆运营到品牌运营的转变;利用体育场馆的硬件优势,全力整合各种资源等多条实现上海体育场馆经营与管理创新思路。 |
| 关 键 词： | 上海 体育场馆 大剧院 创新 |
| 收稿时间： | 2009/10/18 0:00:00 |
Operation and Management Innovation of Shanghai Sports Facilities ----- On the Experience of Shanghai Grand Theatre |
|
| ZHANG Bei,HUANG Hai-yan and FANG Chun-ni.Operation and Management Innovation of Shanghai Sports Facilities ----- On the Experience of Shanghai Grand Theatre[J].Sports Science Research,2009,30(6):32-34. | |
| Authors: | ZHANG Bei HUANG Hai-yan and FANG Chun-ni |
| Institution: | Shanghai Science Research Institute of Sports |
| Abstract: | On the basis of the operation and management experience of Shanghai Grand Theatre and the status quo of the operation and management of Shanghai sports facilities, the article sets forth new measures for operational and managerial innovation of Shanghai sports facilities such as deepening the management system reform and seeking for more managerial modes, following market-oriented laws, paying attention to the brand construction of the facilities and turning facility operation into brand operation, integrating multiple resources by taking advantage of the facility hardware. |
| Keywords: | Shanghai sports facilities Grand Theatre innovation |
| 本文献已被 维普 万方数据 等数据库收录！ | |
| 点击此处可从《体育科研》浏览原始摘要信息 | |
| 点击此处可从《体育科研》下载免费的PDF全文 | |