| 报业集团数据库营销思路分析 |
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| 引用本文： | 张春林.报业集团数据库营销思路分析[J].涪陵师范学院学报,2009,25(3). |
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| 作者姓名： | 张春林 |
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| 作者单位： | 重庆大学,工商管理博士后流动站,重庆,400044;四川外语学院,新闻传播学院,重庆,400031
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| 摘 要： | 数据库营销是新经济时代报业转型的重要选择.我国报业数据库营销还很不充分,报业集团应在着力建设信息资料数据库、受众数据库、广告客户数据库的基础上,强化数据库资源管理的同时,从服务报业经营、数据自身增值、渠道价值开发等方面进行数据库营销.
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| 关 键 词： | 报业集团 数据库 营销 |
Database Marketing of Press Group |
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| ZHANG Chun-lin.Database Marketing of Press Group[J].JOurnal of Fuling Teachers College,2009,25(3). |
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| Authors: | ZHANG Chun-lin |
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| Institution: | ZHANG Chun-lin1,2(1. School of Business Management,Chongqing University,Chonging 400044,2. School of Journalism,Sichuan International Studies University,Chongqing 400031,China) |
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| Abstract: | Database marketing is very important for the transformation of newspaper in the age of new economy. However, the database marketing of China's newspaper is far from adequate. We should build, manage, and impolder database of press group from the point of serving management of newspaper, increment of database and mining channel. |
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| Keywords: | press group database marketing |
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