Increasing Student Interest and Engagement with Business Cases by Turning Them into Consulting Exercises |
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Authors: | S Sinan Erzurumlu Keith Rollag |
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Institution: | 1. Technology, Operations and Information Management Division, Babson College, , Babson Park, MA, 02457;2. Management Division, Babson College, , Babson Park, MA, 02457 |
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Abstract: | How can you get undergraduate students more interested and engaged with business cases? Instead of using the traditional case teaching format, turn the case into a consulting exercise. Give students only the managerial dilemma and some starting information, form them into consulting teams, and then have each team requests additional case information by submitting a restricted number of questions. Through successive rounds, teams will gather enough information and data to analyze the situation and develop a set of recommendations. This approach transforms case‐based learning from a passive analysis of case details to an active process of discovery through smart questioning. |
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Keywords: | Active Learning Case Study Case Teaching Method Experiential Exercise and Role Playing |
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