| 我国经济型酒店服务品牌的顾客满意度研究 |
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| 引用本文： | 马鸿飞,张敬敬.我国经济型酒店服务品牌的顾客满意度研究[J].科技与管理,2010,12(2):91-95. |
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| 作者姓名： | 马鸿飞 张敬敬 |
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| 作者单位： | 哈尔滨理工大学,管理学院,黑龙江,哈尔滨,150040 |
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| 摘 要： | 我国本土经济型酒店品牌要获得长久的生命力,必须注重提高顾客满意度,提升自身竞争力。将从服务品牌构成要素的6个方面,即服务质量、服务模式、服务技术、服务价格、服务文化、服务信誉对我国经济型酒店的顾客满意度测评进行研究,并对如家和锦江之星两个品牌进行了实证分析,在此基础上提出了我国经济型酒店提高顾客满意度的策略,以期能为我国经济型酒店提高顾客满意度提供一些参考。
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| 关 键 词： | 服务品牌 经济型酒店 顾客满意度 |
A study of China's economy hotels' customer satisfaction based on service brand |
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| MA Hong-fei,ZHANG Jing-jing.A study of China''s economy hotels'' customer satisfaction based on service brand[J].Science-Technology and Management,2010,12(2):91-95. |
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| Authors: | MA Hong-fei ZHANG Jing-jing |
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| Institution: | School of Management/a>;Harbin University of Science and Technology/a>;Harbin 150040/a>;China |
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| Abstract: | China's domestic economy hotel brands must focus on improving customer satisfaction and promoting competitiveness to get long-term vitality.This article will conduct the research into our country's economy hotel's customer satisfaction evaluation from the service brand's six aspects:service quality,service pattern,service technology,service price,service culture,and service prestige.This article has carried on an empirical analysis of two hotels Home and Jin Jiang Star.Based on this we propose the strategy ... |
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| Keywords: | service brand economy hotel customer satisfaction |
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