| 试论广西图书馆“八桂讲坛”的品牌构筑 |
| |
| 引用本文： | 李臻.试论广西图书馆“八桂讲坛”的品牌构筑[J].当代图书馆,2008(2):18-20. |
| |
| 作者姓名： | 李臻 |
| |
| 作者单位： | 广西壮族自治区图书馆,南宁530022 |
| |
| 摘 要： | 随着图书馆讲座事业的蓬勃发展，公共图书馆的讲座品牌战略对提高公共品牌构筑的竞争力至关重要。本文以广西图书馆“八桂讲坛”为例，论述了构筑讲座品牌的三大途径。
|
| 关 键 词： | “八桂讲坛” 讲座品牌品牌构筑 |
Discussion of the Brand Building of Bagui Seminars in Guangxi Library |
| |
| Li Zhen Guangxi Library,Nanning.Discussion of the Brand Building of Bagui Seminars in Guangxi Library[J].Contemporary Library,2008(2):18-20. |
| |
| Authors: | Li Zhen Guangxi Library Nanning |
| |
| Institution: | Li Zhen Guangxi Library,Nanning 530022 |
| |
| Abstract: | As the seminars of public libraries going, the brand strategies of the seminars in public libraries are getting very important to improve the competitiveness of these libraries. Taking the Bagui Seminars as an example, the thesis expounds three ways of building the seminars' brands in public libraries. |
| |
| Keywords: | Bagui Seminars Brand Brand Building |
| 本文献已被 CNKI 维普 等数据库收录！ |
