| 企业经营观念的变革和市场化发展趋势 |
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| 引用本文： | 王思明.企业经营观念的变革和市场化发展趋势[J].中国教育技术装备,2005(6):39-42. |
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| 作者姓名： | 王思明 |
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| 作者单位： | 辽宁大学经济管理学院经济学系,辽宁,沈阳,110036 |
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| 摘 要： | 本文阐明企业经营观念变革的背景及发展阶段，着重分析企业市场化经营的发展趋势，指出：绿色营销将成为热点；关系营销越来越受重视；知识营销更受消费者欢迎；品牌营销将成为企业的长期战略。
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| 关 键 词： | 经营观念 社会营销观念 绿色营销 关系营销 知识营销 品牌营销 |
| 文章编号： | 1671-489X(2005)06-0039-04 |
The Revolution of Notions of Enterprise Management and the Developing Trend of Marketing |
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| Wang Siming.The Revolution of Notions of Enterprise Management and the Developing Trend of Marketing[J].china educational technique & equipment,2005(6):39-42. |
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| Authors: | Wang Siming |
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| Institution: | Wang Siming Department of Economics,Liaoning University,110036,Shenyang,Liaoning Province,China |
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| Abstract: | This article, by explaining the background and developmental phases of the revolution of notions of enterprise management, has analyzed the developing trend of marketing, and has pointed out that green marketing will become a hotspot; relationship marketing will get more recognition; knowledge marketing will receive more welcome from the consumers; while the brand marketing will become a long-run strategy. |
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| Keywords: | management concept societal marketing green marketing relationship marketing knowledge marketing brand marketing |
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