| 韩日游客对大连旅游形象认知的比较研究 |
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| 引用本文： | 朴松爱,张小妮.韩日游客对大连旅游形象认知的比较研究[J].辽宁师范大学学报(社会科学版),2009,32(4):41-44. |
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| 作者姓名： | 朴松爱 张小妮 |
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| 作者单位： | 东北财经大学,旅游与酒店管理学院,辽宁,大连,116025 |
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| 摘 要： | 以来大连旅游的韩国和日本游客为研究对象，运用结构方程模型分析两国游客对大连旅游形象的不同认知，研究结论有利于旅游目的地实行不同的营销策略，以便更好地满足游客需要，并对提升旅游目的地形象有重要的启示。
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| 关 键 词： | 旅游目的地形象 认知形象 结构方程 比较研究 |
A Comparative Study of The Cognition of Dalian's Tourism Image of Travelers from Japan and Korea |
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| PIAO Song-ai,ZHANG Xiao-ni.A Comparative Study of The Cognition of Dalian's Tourism Image of Travelers from Japan and Korea[J].Journal of Liaoning Normal University(Social Science Edition),2009,32(4):41-44. |
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| Authors: | PIAO Song-ai ZHANG Xiao-ni |
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| Institution: | School of Tourism and Hotel Management;Dongbei University of Finance and Economics;Dalian 116025;China |
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| Abstract: | Taking the tourists from Japan and Korea in Dalian as the target of study,this thesis analyzes the different cognition of Dalian's tourism image between the two countries' tourists by structural equation model.And the conclusions are conducive to the using of different marketing strategy of the destination's image to well meet the tourists' need,which is of great significance for elevating the image of tourist destination. |
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| Keywords: | image of tourist destination cognitive image structural equation comparative study |
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