"Hello Americans": Paul Harvey and the Rhetorical Construction of Modern Agrarianism |
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| Abstract: | This study examines Paul Harvey, the nation's most popular radio broadcaster, and explains his lasting success through a content analysis of selected broadcasts. Findings reveal that Harvey is a national opinion leader for millions of Americans, urban and rural, who identify with the values of agrarianism. His daily news program emphasizes the importance of the common person through strategic choices in both content and structure. By use of such choices, Harvey presents a predictable and orderly interpretation of the day's events that generates a sense of stability and comfort for his audience. |
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