| 从认知语用角度论广告语言的意境效果——一项实证研究 |
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| 引用本文： | 刘海瑛,邱进.从认知语用角度论广告语言的意境效果——一项实证研究[J].重庆师专学报,2008(1):59-63. |
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| 作者姓名： | 刘海瑛 邱进 |
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| 作者单位： | 重庆文理学院,重庆永川402160 |
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| 摘 要： | 在关联理论的研究中，诗意效果是指言语的特别效果，它通过言语一系列弱隐含的实现，获得其最佳关联。诗意效果产生于大脑的一种特别的活动过程，它以广泛的一系列情景假设的启用和连接为基础，为人们在搜寻关联理论对它的解释过程中所触发。
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| 关 键 词： | 广告语言 诗意效果 关联理论 弱隐含 |
| 文章编号： | 1673-8004（2008）01-0059-05 |
| 收稿时间： | 2007-11-13 |
On the Poetic Effects of Advertising Language from the Cognitive Pragmatic Angle——An Empiric Study |
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| LIU Hai- ying, QIU Jin.On the Poetic Effects of Advertising Language from the Cognitive Pragmatic Angle——An Empiric Study[J].Journal of Chongqing Teachers College,2008(1):59-63. |
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| Authors: | LIU Hai- ying QIU Jin |
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| Institution: | ( Chongqing University of Arts and Sciences, Chongqing 402160, China) |
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| Abstract: | Poetic effect is named to the peculiar effect of utterance which achieves most of its relevance through a wide array of weak implicatures. Studied within Relevance Theory, poetic effect results from a special kind of mental processing based on a wide - ranging activation and accessing of contextual assumptions, triggered by the search for an interpretation consistent with Relevance Theory. |
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| Keywords: | advertising language poetic effects Relevance Theory weak implicature |
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