| 现代报媒广告语言中的伦理问题 |
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| 引用本文： | 陈晓蓉.现代报媒广告语言中的伦理问题[J].绵阳师范学院学报,2009,28(4). |
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| 作者姓名： | 陈晓蓉 |
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| 作者单位： | 长江日报广告部,湖北武汉,430015 |
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| 摘 要： | 从语言反映社会和构建社会的功能来看,语言在社会伦理建设方面有重要的意义.而权威报媒广告由于其信息的权威性和受众的广泛性自然在伦理方面负有相当的社会责任.本文主要从语言伦理学的相关理论出发,结合长江日报广告部的相关做法,从语言的意义和形式两个方面出发,探讨了报媒广告在应对语言伦理要求方面的相关原则和操作方式.
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| 关 键 词： | 语言 报媒 伦理 广告 |
Ethical Problems in the Ads Language of Modern Newspapers and Media |
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| CHEN Xiao-rong.Ethical Problems in the Ads Language of Modern Newspapers and Media[J].Journal of Mianyang Normal University,2009,28(4). |
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| Authors: | CHEN Xiao-rong |
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| Institution: | Department of Ads;The Yangtze River Daily;Wuhan;Hubei;China 430015 |
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| Abstract: | A language plays an important role in the construction of social ethics,because any language has such a function as to reflect and construct a society.Therefore,the Ads language of authorized modern newspapers and media has shouldered an important responsibility in the construction of social ethics,for such ads have been regarded as something authorized by a larger reading public.Based on the related theories of linguistic ethics and practice of The Yangtze River Daily,the paper has probed into the moral pr... |
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| Keywords: | language newspaper and media ethics ads |
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