| 电子期刊定价研究 |
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| 引用本文： | 万静.电子期刊定价研究[J].情报理论与实践,2008,31(3):344-346. |
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| 作者姓名： | 万静 |
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| 作者单位： | 南京政治学院 上海分院,信息管理系,上海200433 |
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| 摘 要： | 近年来,数字资源的开发利用程度不断提高,电子期刊备受瞩目,它既具有物质商品的特性,又是典型的信息商品.如何运用价格机制维护电子期刊市场良性运行值得我们关注.本文分析了电子期刊定价的理论基础,从电子出版商的角度探讨了电子期刊的定价策略.
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| 关 键 词： | 电子期刊 定价策略 价格 |
| 修稿时间： | 2007年12月19 |
Research on the Pricing of Electronic Journal |
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| Wan Jing.Research on the Pricing of Electronic Journal[J].Information Studies:Theory & Application,2008,31(3):344-346. |
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| Authors: | Wan Jing |
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| Abstract: | In recent years,digital resources are developed and utilized to large extent,especially the electronic journal has attracted more and more attention.The electronic journal not only has the characteristics of material commodity,but also is a typical information commodity.How to use the pricing mechanism to maintain the normal operation of the electronic journal market deserves our attention.This paper analyzes the theoretical basis of the pricing of electronic journal,and discusses the pricing strategies of ... |
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| Keywords: | electronic journal pricing strategy price |
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