| 论大众传媒对受众潜在的范导与控制 |
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| 引用本文： | 贺天忠,甘庆超.论大众传媒对受众潜在的范导与控制[J].孝感职业技术学院学报,2008,11(2):49-53. |
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| 作者姓名： | 贺天忠 甘庆超 |
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| 作者单位： | 孝感学院文学院,湖北孝感432000 |
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| 基金项目： | 湖北省教育厅人文社科重点项目《中西审美感觉思想与象境界论之内在学理关联研究》,项目 |
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| 摘 要： | 大众传媒当今已成为特定意识形态和文化价值观的载体，主要立足于现代高科技本身所固有的特性，对受众进行着全方位的潜在性的范导与控制，每一种新媒介的诞生都会对受众产生巨大的影响。作为工具性质的大众传媒，承担了意识形态的执行和渗透的功能。大众传媒对受众潜在的范导与控制的深层本质，在西方资本主义社会是新的异化现实在意识形态上的曲折复杂的折射，在社会主义国家应该成为引导人们迈向美好生活的健康向上的精神大舞台。
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| 关 键 词： | 大众传媒 媒介技术 媒介权力 受众 范导与控制 法兰克福学派 |
The Potential Guidance and Control of Mass Media to the Audience |
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| Institution: | HE Tian - zhong GAN Qing - chao(School of Literature, Xiaogan University, Xaaogan 432000, China) |
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| Abstract: | Nowadays, mass media has become the carrier of specific ideology and cultural value, which is mainly based on the intrinsic characteristics of modern high technology. They guide and control the audience in all directions potentially. The birth of each new medium always affects the audience greatly. As a tool, mass media bears the function of the implementation and infiltration of ideology. In Capitalist Society, their deep - seated guidance and control nature to the audience is a tortuous and complicated refraction of new alienation to reality, but in socialist countries, they should become a healthy and positive spirit stage to guide people toward better life. |
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| Keywords: | media media technology media power audience guidance and control |
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