| 我国品牌资产价值证券化分析 |
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| 引用本文： | 郭洪,薛大东,杜青龙,连震,郭炤君.我国品牌资产价值证券化分析[J].中国软科学,2012(6):113-119. |
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| 作者姓名： | 郭洪 薛大东 杜青龙 连震 郭炤君 |
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| 作者单位： | 1. 西南财经大学工商管理学院,四川成都,610074
2. 西南财经大学金融学院,四川成都,610074 |
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| 基金项目： | 西南财经大学“211”工程三期建设项目，重点学科建设项目 |
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| 摘 要： | 在西方国家证券市场中,上市公司品牌资产价值变化会影响公司股票价格的走势,二者呈正相关关系。本文采用世界品牌实验室发布的品牌资产价值数据与沪深证券交易所股票交易价格数据,对我国上市公司品牌资产价值和股票价格之间的变动关系进行了实证研究,结果发现:无论从总体的角度,还是从行业的角度,二者均不存在相关性。我们针对该问题做出了主观解释,并认为品牌资产价值证券化对于我国具有潜在的、深远的战略意义。
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| 关 键 词： | 品牌资产价值 股票价格 关系 成因 意义 |
Analysis of the Securitization of Brand Equities in China |
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| GUO Hong
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XUE Da-dong
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DU Qing-long
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LIAN Zhen
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GUO Zhao-jun.Analysis of the Securitization of Brand Equities in China[J].China Soft Science,2012(6):113-119. |
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| Authors: | GUO Hong XUE Da-dong DU Qing-long LIAN Zhen GUO Zhao-jun |
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| Institution: | GUO Hong,XUE Da-dong,DU Qing-long,LIAN Zhen,GUO Zhao-jun2(1.School of Business Administration,Southwestern University of Finance and Economics,Chengdu 610074,China; 2.School of Finance,Southwestern University of Finance and Economics,Chengdu 610074,China) |
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| Abstract: | In the stock markets of western countries,the value of brand asset of listed companies has positive impacts on the change of stock prices.However,the empirical analysis on the brand value in China’s stock markets has revealed that there is no obvious correlation between brand equities and stock prices in either overall stock markets or individual industrial stock market in China.Based on the data from WBL,Shanghai Stock Exchange and Shenzhen Stock Exchange,We make objective interpretations on this issue.This paper concludes that the securitization of brand equities has the potential profound strategic significance to China. |
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| Keywords: | value of brand equity stock price correlation cause significance |
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