| 我国电子商务代运营发展探析 |
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| 引用本文： | 许仲生.我国电子商务代运营发展探析[J].宜春学院学报,2012,34(1):50-52,86. |
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| 作者姓名： | 许仲生 |
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| 作者单位： | 集美大学诚毅学院,福建厦门,361000 |
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| 摘 要： | 电子商务代运营企业凭借其在电子商务领域的专业性,可为运营企业提供全程电子商务运营服务。电子商务代运营在我国已初具规模,但在系统对接、利益分配、长远合作等方面仍存有的问题。我国电子商务代运营商应迅速明确自身定位,在市场营销、物流运作、信息系统等方面构建起核心竞争力,与运营企业深入合作共同发展,帮助运营企业以低投入获得高收益。
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| 关 键 词： | 电子商务 代运营 竞争优势 |
The Discussion on the Development of the Agency-Operation Firms in Chinese E-Commerce |
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| XU Zhong-sheng.The Discussion on the Development of the Agency-Operation Firms in Chinese E-Commerce[J].Journal of Yichun University,2012,34(1):50-52,86. |
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| Authors: | XU Zhong-sheng |
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| Institution: | XU Zhong-sheng(JiMei University ChengYi College,XiaMen 361000,China) |
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| Abstract: | Because of its profession in E-commerce,the agency-operation firms provides a total operational service of its customers,generally which are not good at E-commerce.The agency-operation firms of E-commerce develop quickly in China,but have some problems in information system,benefit distribution and relations management.The agency-operation firms should define its position,and build its core competencies.After this,the agency-operation firms can help its customers to reduce the cost and gain much more profit during their developing. |
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| Keywords: | E-commerce agency-operation competitive advantage |
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