| 郑州会展业定位与发展战略研究 |
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| 引用本文： | 蔡礼彬,沈守琴.郑州会展业定位与发展战略研究[J].黄河科技大学学报,2011,13(4):59-64. |
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| 作者姓名： | 蔡礼彬 沈守琴 |
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| 作者单位： | 中国海洋大学管理学院,山东青岛,266100 |
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| 摘 要： | 近年来,会展业在我国以及世界具有强劲的发展动力,郑州市的会展业也得到了前所未有的发展：形成了自有品牌,规模有所提升,基础设施也日益完善;但由于郑州市会展业还属于起步阶段,缺乏明确和具体的会展业战略定位,使得会展业不能充分发挥其对经济的贡献作用。因此,郑州市会展业必须明确其主题定位、区域定位、规模定位和形象定位。
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| 关 键 词： | 郑州 会展业 战略定位 |
A Study of Zhengzhou Exhibition Orientation and Development Strategies |
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| CAI Li-bin,SHEN Shou-qin.A Study of Zhengzhou Exhibition Orientation and Development Strategies[J].Journal of Huanghe S&T University,2011,13(4):59-64. |
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| Authors: | CAI Li-bin SHEN Shou-qin |
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| Institution: | (College of Management,Ocean University of China,Qingdao 266100,China) |
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| Abstract: | In recent years,exhibition industry at home and abroad has strongly developing motive force;meanwhile,the exhibition industry of Zhengzhou city also gets an unprecedented development：forms its own brand,the scale is promoted and the base installation also |
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| Keywords: | Zhengzhou exhibition industry strategic orientation |
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