| 张家界红色旅游产品开发的SWOT分析及其战略选择 |
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| 引用本文： | 王云良.张家界红色旅游产品开发的SWOT分析及其战略选择[J].湖北广播电视大学学报,2007,27(7):92-94. |
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| 作者姓名： | 王云良 |
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| 作者单位： | 吉首大学,旅游学院,湖南,张家界,427000 |
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| 摘 要： | 张家界不仅有丰富的自然旅游资源,同时有高品位的红色旅游资源。随着国家对红色旅游开发的重视,张家界将红色旅游开发作为旅游经济深度开发的重要内容。本文运用SWOT分析法对张家界红色旅游的开发态势进行了分析,并对张家界红色旅游的发展提出了建议。
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| 关 键 词： | 张家界 红色旅游 SWOT分析 |
| 文章编号： | 1008-7427（2007）07-0092-03 |
| 修稿时间： | 2007-03-29 |
The SWOT analysis of Zhangjiajie red traveling development and the strategic electing |
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| WANG Yun-liang.The SWOT analysis of Zhangjiajie red traveling development and the strategic electing[J].Journal of Hubei Radio& Televisonuniversity,2007,27(7):92-94. |
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| Authors: | WANG Yun-liang |
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| Institution: | WANG Yun-liang |
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| Abstract: | Not only Zhangjiajie has the rich eco-tourism resources, simultaneously has the high grade red tourist resources. Along with the country the red traveling development value, Zhangjiajie will already be red travels the development to take the traveling economic depth development the important content. This article utilized the SWOT analytic method to carry on the analysis to the Zhangjiajie red traveling development situation, and put forward several proposals to the Zhangjiajie red traveling development. |
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| Keywords: | Zhangjiajie Red traveling SWOT analysis |
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