| 从英汉文化差异角度谈广告用语的翻译 |
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| 引用本文： | 蒲婧新.从英汉文化差异角度谈广告用语的翻译[J].湖北广播电视大学学报,2007,27(7):83-84. |
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| 作者姓名： | 蒲婧新 |
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| 作者单位： | 南京财经大学,外语系,江苏,南京,210003 |
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| 摘 要： | 广告作为一种大众传播手段,在国内、国际贸易中起着举足轻重的作用。广告英语作为一种应用语言,它的翻译必须准确、达意。本文从文化差异角度谈如何译好广告英语。
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| 关 键 词： | 广告英语 文化差异 等效翻译 |
| 文章编号： | 1008-7427（2007）07-0083-02 |
| 修稿时间： | 2007-04-01 |
Advertising Translation with Emphasis on cultural Differences |
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| PU Jing-xin.Advertising Translation with Emphasis on cultural Differences[J].Journal of Hubei Radio& Televisonuniversity,2007,27(7):83-84. |
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| Authors: | PU Jing-xin |
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| Institution: | PU Jing-xin |
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| Abstract: | Advertisement, being a mass medium of communication, playing a decisive part in domestic and international trade. Advertising as a manifestation of language in action, the translation of advertisement must be accurate and fluent. The author attempts to explain from the angle of cultural differences , how to do well in the practice of advertising translation |
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| Keywords: | advertising language cultural differences pragmatic equivalence |
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