| 翻转课堂在广告媒体研究课程教学中的应用分析 |
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| 引用本文： | 沈璐.翻转课堂在广告媒体研究课程教学中的应用分析[J].教育教学论坛,2020(18):191-192. |
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| 作者姓名： | 沈璐 |
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| 作者单位： | 三江学院文化产业与旅游管理学院 |
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| 基金项目： | 三江学院校级教学建设与改革项目“翻转课堂教学模式在广告策划课程群中的实践与效果研究”(J18075)。 |
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| 摘 要： | 多媒体时代利用信息技术实现教育模式的"翻转"式学习已经在各大高校广泛开展。从广告媒体课程教学出发,分析翻转课堂的基本内涵,指出翻转课堂应用于广告媒体研究是发展趋势,并就如何实现广告媒体教学的翻转提出了基本策略。
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| 关 键 词： | 翻转课堂 广告媒体 慕课 翻转资源 翻转方式 |
Application Analysis of Flipped Classroom in the Teaching of Advertising Media Research |
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| SHEN Lu.Application Analysis of Flipped Classroom in the Teaching of Advertising Media Research[J].jiaoyu jiaoxue luntan,2020(18):191-192. |
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| Authors: | SHEN Lu |
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| Institution: | (School of Cultural Industry and Tourism Management,Sanjiang University,Nanjing,Jiangsu 210012,China) |
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| Abstract: | In the era of multimedia,the use of science and technology to realize the "flipped" learning has been widely carried out in colleges and universities.Starting from the teaching of advertising media courses,this paper analyzes the basic connotation of flipped classroom,points out that the application of flipped classroom in Advertising Media Research is a trend of development,and puts forward the basic strategies on how to realize the flipping in the teaching of advertising media courses. |
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| Keywords: | flipped classroom advertising media MOOC flipping resources flipping method |
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